ADI Reveals New Brand – Downtown Appleton – One Great Place!

Appleton Downtown, Incorporated (ADI), today announced a major brand change – the first in more than five years – for Downtown Appleton, including a new promotional logo and slogan, specifically designed to reflect the Downtown’s evolving position as a destination in the State of Wisconsin – a destination that’s growing a firm economic foothold in the region with its “creative economy” philosophy that blends the arts, music, technology and culture together in a walkable mile-long space.

Downtown Appleton-ONE GREAT PLACE-bug-4cJennifer Stephany, ADI executive director, made the announcement and unveiled the new “Downtown Appleton – One Great Place!” logo and slogan to Downtown business owners, advocates, area residents and city officials as part of ADI’s annual Business Awards Celebration and launch event at the Radisson Paper Valley Hotel.

In announcing the new marketing positioning, Stephany said the new brand aligns well with national tourism and hospitality industry trends that highlight the significance in placemaking as a key economic driver and echoes the recent national awards garnered by the City of Appleton, including the American Planning Association’s (APA) 2014 designation of Downtown Appleton’s College Avenue as the “People’s Choice” Great Place award winner, Liveability.com’s February 2015 ranking of Appleton as the fifth most affordable place to live in the country and Forbes magazine’s July 2014 choice of Appleton on its list of “50 Best Small Places for Business and Careers.”

“The new brand spells out and affirms what area residents and many visitors across the state have already come to know that Downtown Appleton is one great place for arts, culture and entertainment seekers with a year-round Farm Market, performances at the Fox Cities Performing Art Center, ongoing original music events, annual festivals and a full slate of summer activities that draw as many as a half-million attendees or more,” Stephany said.

Stephany encouraged Downtown stakeholders to make the new slogan their own as Downtown ambassadors sharing the brand on their websites and social media platforms to tell their stories of why area residents and business owners believe “Downtown Appleton is One Great Place!”

In addition to its many crowd-pleasing special events and activities, Downtown Appleton is also known for its 60-plus unique shops, more than 70 pubs and eateries and 19 museums, galleries and performance venues, as well as notable landmarks including Lawrence University and prominent special events such as Octoberfest, Mile of Music and the Downtown Appleton Christmas Parade.

ADI is a non-profit advocacy source for businesses and merchants in Downtown Appleton.  For information about upcoming Downtown Appleton events or ADI services, contact ADI at (920) 954-9112 or visit www.appletondowntown.org, on Facebook at the Appleton Downtown or Downtown Appleton Food & Fun Fan Pages, or on Twitter @downtowncool and @dwtnappleton.

Ladies Day Downtown Spring Trends from Angels Forever

Screen Shot 2015-03-13 at 6.41.28 PMAngels Forever / Windows of Light
Unique items and gifts for the body, mind and spirit. Everything from Angels to Zen! Featuring the midwest’s largest selecti
on of sterling silver jewelry and gemstones from around the world. A rare find awaits with angels, crystals, books, music, tarot, candles, incense, aromatherapy, statues, mystical creatures, and Native American and Eastern artifacts. Private psychic readings. Open 7 days a week. 

Jewelry trends:  Spring Jewelry Trends “More is More”

The standout jewelry trends spotted on the 2015 Spring Collection runways in New York, Paris, London and Milan indicate that “more is more” with varying sizes, unique shapes and colorful jewels.

Trending necklaces seem to be either very long or very short. The pendant necklace is coming out swinging suspended on very long chain and emphasizing large single gemstones. Chokers range in style from thick layers of gemstones for a collar type look or single strands of beads for a daintier look.

TRENDVISION, an independent observatory and research department helping jewelers identify and market jewelry trends identified asymmetrical patterning as the new hot jewelry design. Earring styles feature an unbalanced look with a single earring or two different colors, lengths, shapes or sizes. This edgy geometric trend focuses on interesting metallic and gemstone shapes and carries over to rings, bracelets and pendants.

This February, at the Tucson, Arizona Gem and Mineral Show (the Super Bowl of trade shows for gemstones) blue sapphire, aquamarine, chalcedony, opal, lapis, amber, and the standout of the show – turquoise – were prominent.

Angels Forever – Windows of Light’s offers for ticket holders:  We will have models with the latest trending jewelry styles at the Fashion Show.  In the swag bag we will have FREE incense and a coupon to pick up a FREE incense burner.  Our store offer will be 20% off all merchandise and FREE chocolates.  Participants can also register to win a $75 gift certificate.  All ladies will receive a FREE flower and coupon offers compliments of Charles the Florist and Angels Forever – Windows of Light.   

Celebrate International Day of Happiness with Intermezzo at the Radisson

International Day of Happiness

Intermezzo will have a 5 dollar Happy Hour special for their Tropical Drinks, one of them will be the “Caribbean Stress Reliever” which is: Coconut Rum, Vodka, Peach Schnapps, Orange, Cranberry and Pineapple Juice. Intermezzo will have this special available at 4pm until close Friday, March 20th  inside the Radisson Paper Valley Hotel.

Sonnet’s Garden Blooms DIY Terrarium Making Workshops

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Join Sonnet Uhlenbrauck from Sonnet’s garden blooms LLC for a DIY terrarium-making workshop located at 206 E. College Ave. She will teach you the tips and tricks to construct your own terrarium, and then walk you through the process step-by-step to create a small terrarium with succulent plants to take home.

The classes will take place in our shop:

Get a group of friends and pick a date that works for you and sign up today!

Wednesday March 18th – 5:00-6:30pm
Thursday March 19th – 6:00-7:30pm
Friday March – 20th 5:00-6:30pm
Saturday March 21st – 10:00-11:30am
Sunday March 22nd – 10:00-11:30am

The cost is $40 per person.

The workshop includes:
-Step-by-step handout to creating and caring for a terrarium
-Tips and tricks for indoor plants
-All supplies needed to create your terrarium

Please also note the following:
In order to secure your spot in the workshop you must prepay for the workshop. The workshops are limited to 12 seats per date. All workshop fees are NON-REFUNDABLE. For more information either contact Sonnet at 920-858-3801 or Tina at 920-585-5942.

Wildwood Film Festival Celebrates Wisconsin Film Talent March 21

Wildwood Film Festival will celebrate its 14th annual event at the Fox Cities Performing Arts Center on March 21, 2015.   This year’s festival will feature nearly 30 films… each having direct ties to the state of Wisconsin.   A special interactive workshop entitled “Acting 101” will be a feature presentation of this year’s event.  This unique workshop will take place at 10am inside the Radisson Paper Valley hotel in downtown Appleton.  “We are really excited to offer this opportunity” said Jason Buss, one of the festival’s founders.  “It will be great to kick off this year’s festival with a hands-on learning experience.  If you are a filmmaker or an actor you do not want to miss it.”

Screen Shot 2015-03-05 at 5.40.53 PMShowtimes for the Wildwood Film Festival are at 1pm, 3pm, 6pm and 8pm in the Kimberly Clark Theater inside the Fox Cities Performing Arts Center in Appleton. 

Special discounted ticket prices available only through March 15th… so get yours today!!  Tickets are available online, at the Fox Cities P.A.C. Box Office or any Ticketmaster outlet.

For more about Wildwood Film Festival visit:  www.wildwoodfilmfest.com

Arts Community Brings Old Building Back to Life

the draw-1Big changes are in store for the historic office building at 800 S. Lawe Street overlooking Lock 3 on the Fox River in the Appleton Flats!  The 5,200 square-foot, white building will become “The Draw,” a venue for artists, creatives and patrons of the arts to work and socialize.

The building served as the corporate offices for the former Riverside Paper Corporation since the early 1900’s.  In 2011, the Riverside Paper Mill across the street was demolished to prepare the site for a new mixed-use residential neighborhood called Eagle Flats.  Today, Eagle Flats is an emerging riverfront hub with more than $4 million in new tax base and two successful apartment buildings.

For two years, Stadtmueller & Associates has been researching potential redevelopment opportunities for the former corporate offices.  After considering several different uses, they decided to pursue a gallery/studio venue to support Appleton’s creative placemaking objectives.  “Downtown Appleton is doing great things to enhance the cultural environment through access to arts, music and cultural activities.  Our goal is to support this effort by extending these opportunities to the riverfront,” said Renee Torzala, Stadtmueller & Associates.

Developers estimate renovation costs to be at least $300,000 to replace the roof, install new mechanicals and restore the interior/exterior of the building.  Multiple artists and creative professionals have already provided letters of intent to lease space inside The Draw, which is expected to open in the spring of 2015.

TheDraw_FINALThe vision for “The Draw” was the mastermind of two local creative professionals, John Adams and Jackie Johnson.  They approached Stadtmueller & Associates about creating a multi-functional, flexible space that could serve as a modern art gallery, office space, and art studios.  Their plans also include a variety of community-supported rooms, such as a darkroom, kiln room, art library and pop-up coffee shop.  Adams will serve as the gallery curator and manager.

“The building and its tenants will put an emphasis on fostering relationships between the Appleton Area School District, Lawrence University and other independent arts and education resources,” said Adams.  “We will bring diverse people together to celebrate, create, inspire and be inspired,” he said.

According to an economic impact study by the Wisconsin Arts Board in 2010, the arts and culture sector in Wisconsin generates $535 million in economic activity, $65 million in local and state revenue, and $479 million in resident income.  “Creative placemaking is a growing strategy for communities to stimulate economic development and improve quality of life,” said Torzala.  “This type of development will help rejuvenate the neighborhood, animate the riverfront and expand Downtown Appleton’s cultural amenities.”

John Adams, Building Curator 

John Adams grew up in Appleton, graduating from Appleton North High School in 2000. From there, he pursued his passion of film making, attending Full Sail University in Winter Park, Florida, where he earned a degree in Film and Video Production. He has spent the last 13 years working in the commercial film industry in Chicago (commuting from his home in Appleton for the last seven years). Since welcoming a daughter in 2013, he has felt his focus shift to spending more time in Appleton, and working to create an artistic environment where he and his family can prosper, along with the rest of the community.

3rd Annual Mini Golf on the Town April 11th

AD1444 Mini Golf PosterMini Golf on the Town
Saturday April 11, 2015
1pm to 6pm

Spend the afternoon in Downtown Appleton at different bars playing a unique hole of mini-golf at each!  Bring your own putter and golfball or use one supplied by the bars.  And enjoy Food & Drink Specials at each of the locations!

Bring your own gallery and enjoy a day of golf and laughs where fun is par for the course!  And don’t forget team costumes are encouraged!

Registration will be open soon! To register, stop in at any of the participating bars (List to be posted below soon.) Register a team of four for just $50 or $15 per individual.

On April 11:
Pick up your Mini Golf on the Town Score Card at the bar you registerd at and map out your course in any order.   Play all 9 holes to be eligible for prizes. End the tournament and bring your score card to the 19th Hole Party at D2 Sports Pub (formerly Anduzzi’s Sports Club) at 5pm. We’ll be giving away a $1000 Prize Pot including: best team costume and more!