Giving Hope and Sidewalk Celebration

What better place than Downtown Appleton to show that you care?
Downtown Appleton is turning pink May 4 through May 10, 2014    as ADI and the Downtown Appleton businesses support Cancer Patient Support and Research through the American Cancer Society and the Sole Burner 5K.

What better place than Downtown Appleton to buy that special Mother’s Day gift, go out for a great dinner or lunch or maybe make it a full night on the town?  Shop, dine, play!

Look for businesses with pink ribbons and signs to let you know that they support this fantastic event. These businesses have agreed to either give a percent of their net proceeds from that week or an outright donation to the American Cancer Society in honor of their Moms and all the Moms in the Fox Cities. Just stop in everywhere you see pink that week and you will know that you are supporting a great cause and a great organization.  While you are Downtown, register to win a $100 gift certificate!

And this year, we’ve added a Sidewalk Celebration on Saturday, May 10 from 9am-1pm.  Retailers and Arts & Crafts Vendors will be out on the sidewalk with some great items, plus we’ll have musicians and food vendors!

If you would like to walk, join the Downtown Appleton Soleburner team at
Click here for a route map.

Check the website for participating businesses


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There's so much to like about Downtown Appleton. Thanks to its 60+ distinctive shops ... 50+ casual, fine dining and ethnic restaurants... nearly 30 pubs, clubs and live music hot spots ... a leading performing arts center and world-class visual arts gallery ... family-friendly activities and attractions ... a variety of coffee shops and gathering places ... PLUS Northeast Wisconsin's best events, Downtown Appleton is a favorite destination for many -- and it just keeps getting better and better!

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