Fox Cities Shoppers Showed Their Support of Small Businesses on Small Business Saturday by Participating in New Passport Promotion!

This year, Appleton Downtown, Incorporated (ADI), joined with the Appleton Northside Business Association with support from the City of Appleton in presenting the first-ever “Shop Appleton First Small Business Passport” on Nov. 29 – Small Business Saturday – a national day founded by American Express that encourages people to shop at small businesses on the Saturday after Thanksgiving.  This new promotion rewarded shoppers for shopping locally this holiday season by offering specials and discounts for “shopping small.”

Passport-Cover-1200x628The free passport promotion, offered in partnership with the City of Appleton, East Wisconsin Savings Bank, Fox Communities Credit Union and North Shore Bank, featured over 80 participating small businesses in both Downtown Appleton and the northside of Appleton.

Shoppers were encouraged to visit five or more participating businesses and have their passport stamped for each purchase. For every five stamps received, shoppers were eligible to win from over a $1000 prize pool.    Fifty  lucky winners were chosen from the roughly three hundred passports that were returned. 

We had a GREAT week-end!! Our Saturday sales were higher than any other day in any store EVER.  Almost double the year before which was already a huge day” reported Sarah Rupiper, owner of hey, daisy! “The businesses were grateful for the strong show of local support and look forward to continuing to serve the community in the coming year,” noted Anne Wiegman, ADI marketing director.

ADI is a non-profit advocacy source for the businesses and merchants of Downtown Appleton, presenting the weekly Downtown Appleton Farm Market and a host of other events. For more information about ADI and/or a complete listing of upcoming Downtown happenings, visit, on Facebook at the Appleton Downtown or Downtown Appleton Food & Fun Fan Pages, or on Twitter @downtowncool and @dwtnappleton.

Appleton Northside Business Association has been supporting local businesses for over 60 years by  promoting, advancing, educating, stimulating and fostering  business interests and social activities for the benefit of the general welfare of the Northside of Appleton business community and surrounding area.                              

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There's so much to like about Downtown Appleton. Thanks to its 60+ distinctive shops ... 50+ casual, fine dining and ethnic restaurants... nearly 30 pubs, clubs and live music hot spots ... a leading performing arts center and world-class visual arts gallery ... family-friendly activities and attractions ... a variety of coffee shops and gathering places ... PLUS Northeast Wisconsin's best events, Downtown Appleton is a favorite destination for many -- and it just keeps getting better and better!

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