Valley Transit has partnered with Mile of Music, the handcrafted artisan music festival coming to Appleton August 7- 10, to offer mini concerts on the bus.
The Mile of Music band wagon, a specially-wrapped Valley Transit bus, will operate Thursday, Friday and Saturday from 1:00 p.m. until 10:30 p.m. and feature 40+ free mini concerts. The 15-minute route begins at Heid Music (308 E. College Ave.) and travels along College Avenue from Lawrence Chapel to State Street and connects with regular Valley Transit bus routes at the Transit Center. The main boarding location for musicians and passengers will be at Heid Music but festival goers can hop on the band wagon along the route by waving to the driver to let them know they want to catch a ride.
Mini-concerts have been scheduled at the top of every hour (:00) the bus is operating and festival organizers expect the open concert slots at the bottom of the hour (:30) to fill up quickly in the next few days.
Valley Transit also participated in last year’s Mile of Music festival. “We’re thrilled to be a traveling venue again this year,” stated Valley Transit General Manager, Deborah Wetter. “Last year’s event was a great success and we hear that bands were requesting to get back on the bus this year.” Ms. Wetter added that Valley Transit’s participation in festivals like Mile of Music are another opportunity to expose people to the benefits of public transportation. Musicians seem to like the bus as well. In the past year, Valley Transit buses have been featured in several promotional pieces for local bands including posters for Cool Waters Band and Insight on Business magazine’s July cover story on Mile of Music.
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